Rolex – the iconic Swiss luxury watchmaker actually got its start in London, England in 1905 and didn’t move to Geneva, Switzerland until 1919.
The company name “Rolex” was first used 1915. The book The Best of Time: Rolex Wristwatches: An Unauthorized History says that the name was just made up. Forbes ranked Rolex 64th on its 2016 list of the world’s most powerful global brands.
In October 2017, a Rolex Daytona (model 6239) watch formerly owned by the actor Paul Newman was sold for US$17.75 million.
Classic models have been highly sought for years, including the Daytona, the GMT Master and the Royal Oak, which we were pleased to offer in our June 2018 auction. A similar Rolex Cosmograph “Red Daytona” achieved $216,000.