Lot 172
GENERAL IDEA (1969-1994)
Lot 172 Details
GENERAL IDEA (1969-1994), Canadian
AIDS, 1987
Colour silkscreen; signed and dated “General Idea, 1987” in the plate lower left edge, signed “General Idea” and dated “1987” in black felt-tip pen lower left edge
Sheet 27 x 27 in — 68.6 x 68.6 cm
Estimate $300-$400
Additional Images
Provenance:
The Estate of Helen (Mellow) Zinkargue, Toronto
Note:
General Idea created a distinct pop-inspired style which challenged contemporary notions of aesthetic and counter-culture. Contemporary media encompassing video, performance, publishing, painting, sculpture, installation, and even a beauty pageant was used as a form of art to subvert traditional techniques, critique the art world and understand why media and aesthetic form culture. Best known for their 1987 re-design of Robert Indiana's "Love" into a quadrant symbol spelling "AIDS,” General Idea gained popular exposure as the colourful repeating logo was transformed into paintings, prints and posters seen around the world.