Leonetto Cappiello (1875- 1942), French
NITROLIAN - SEC AUSSITOT PEINT, 1929 [CAPPIELLO / RENNERT, 470]
Colour lithographic poster; signed and dated 1929 in the plate lower right. Published by Les Nouvelles Affiches Cappiello, 32 Rue Beaujon, Paris
63" x 47.2" — 160 x 120 cm.
Cappiello is considered to be one of the greatest poster artists of all time. This vintage poster, considered to be Cappiello’s most iconic poster designs, was created as an advertisement for the Nitrolian paint company to show how rapidly their paint dries. Portraying himself as the painter, with cigar in hand, he holds a can of paint decorated with a mirror image of the scene, as a woman in white descends the stairs as quickly as he paints each step without getting a spot on her.